Homogenization? Lack of characteristics? Short of traffic?
You need a systematic IP solution.

At present, with the vigorous development of rural revitalization and the cultural tourism industry, homogenization has become a core bottleneck restricting project development. Many projects such as rural tourism, ancient town scenic spots, and camping sites have fallen into the dilemma of homogenization. Based on the insight into the pain points of this industry, we officially launched MOCIP in 2023. It is both a brand name and a set of solutions. It aims to accurately unearth the unique genes and potential values of each project through the planning, connection, and introduction of IP products. Then, through the systematic construction and continuous iteration of the product model, transform it into an IP product system with unique recognition and strong attraction.

Since the brand was established, MOCIP has helped numerous cultural tourism and rural projects achieve value upgrading, successfully created multiple mature IPs and core product matrices, and assisted projects in standing out in the fierce market competition and making a strong "breakout". It continuously injects new momentum into the high - quality development of the cultural tourism and rural industries.